Resume*

*Or is it résumé? Sorry, please resume.


The Daily Beast

Director of Social Media | December 2017 - July 2019

  • Hired and directed the largest social team in Daily Beast history, managing four direct reports with round-the-clock, remote, on-call shifts, seven days a week, through several major transitions in leadership and staffing

  • Firmly established the awareness and usage of SEO in the newsroom, overseeing the development and implementation of a custom CMS SEO field for headlines, followed by trainings with editors, which led to optimized articles performing 50% better than ones with non-optimized headlines

  • Worked deeply with every single team in our 40+ newsroom, as well as our product and sales teams, creating communication and workflow strategies to alert the newsroom about social best practices, weekly reports of wins and guidance, trending search terms, and more

  • Reported personally about gender, growing up in the South, and mental health, as well as wrote quick hits about trending news

  • Regularly live-covered and live-socialed during high-stress events, including the 2016 presidential election season, the State of the Union, awards shows, and breaking news events such as mass shootings and terror attacks

  • Rebranded and refined @thedailybeast’s Instagram and Story look, tone and strategy; designed Photoshop templates for my team to create daily social graphics across all platforms; grew Instagram following from 50K to 160K in over a year, and our highest-shared Facebook graphic received 82K likes and 71K shares

  • Launched, moderated and created engagement strategy for The Binge, a closed Facebook group for fans of streaming TV and movie content, and gained 3K followers in the first two months

  • Ran paid social ad campaigns for Facebook, Twitter and Instagram

  • Verified the entire newsroom on Reddit's /r/politics subreddit, a first for any newsroom, so reporters could respond to users one on one. Also verified the newsroom on Facebook.

  • Creatively packaged for social all of the site's stories, exclusives, and products including membership content, podcasts, and newsletters, to Facebook, Twitter, Instagram accounts

  • Pitched and wrote social videos on timely topics, sometimes to-camera and live

  • Fluent in: Adobe Photoshop, Premiere, SocialFlow, Buffer, Dataminr, CrowdTangle, Newswhip, Google Analytics, Parse.ly, Chartbeat, Trello

Social Media Editor | June 2016 - November 2017


Poynter Institute Leadership Academy for Women in Digital Media | 2019

I was selected from more than 400 applicants to participate in a weeklong, intensive leadership program at the Poynter Institute, along with 29 other women in digital media.


Comedy Central

Production Coordinator | November 2014 - May 2016

The Nightly Show with Larry Wilmore

  • Managed all social platforms for the show, singling out buzzworthy moments from episodes, designing memes and creating videos

  • Strategized to grow awareness of new show (on Facebook — 200K followers; Twitter — 80K followers)

  • Reacted socially in real time to major trending topics and show events (Neil deGrasse Tyson video & macro became most shared Facebook posts; gay marriage legalization macro was most shared social post on Comedy Central social accounts)

  • Took over all Comedy Central social accounts to provide behind-the-scenes footage on The Nightly Show premiere day

  • Coordinated promotion with high-profile guests like Bill Nye, Bernie Sanders, Shonda Rimes, Cory Booker

  • Monitored metrics and engagement, driving traffic to ComedyCentral.com video players

  • Additionally, ran social and social-asset creation alone for The Daily Show with Jon Stewart finale night, publishing its very last episode live (top meme — 63K Facebook likes; 23K shares)

  • Sold each show's content (full episodes, clips, graphics, contests, etc.) in the brand's voice to their Facebook and Twitter accounts, and managed “The Colbert Report” Twitter account, growing it from 200K to 1M+ in less than one year

  • Coordinated four-month digital finale period of The Colbert Report, producing special legacy site pages and video mashups, including Under the Desk, running the Colbert Tumblr GIF account and building BuzzFeed lists

  • Served as first website copy writer and PA for the @midnight pilot season, working demanding overnight shift in order to publish new episodes


Cosmopolitan

Assisted the Editor-in-Chief and Entertainment Director

Editorial Assistant | March 2012 — March 2013 September 2012

  • Two major stories in the September issue, including one with a cover line for a first-person feature

  • Coordinated year-long nationwide Hottest Bachelors contest—selected and interviewed 52 candidates out of 1K+ nominated, organized photo shoots, media appearances and 350-person party

  • Routinely pitched and wrote stories for print and web

  • Wrote Editor-in-Chief's personal social media, edited her Editor's Letters, served as her press contact

  • Organized cover photo shoots and celebrities in L.A. and New York

  • Planned Miley Cyrus' issue launch party and Cosmo 100 luncheon


REDBOOK

Editorial Intern | 2011

  • Selected to be part of full-time, paid Hearst Internship program

  • Wrote several items for print and online


Garnet & Black

The student magazine of the University of South Carolina

Editor-in-Chief | 2010 – 2011

  • Redesigned gandbmagazine.com, added a video component

  • Restructured magazine to create unified design and editorial content

  • Managed a $70,000 budget

Executive Editor | 2011

Online Editor | 2009 – 2010


  • Edited 10 weekly bloggers

  • Wrote feature articles and blogs about multiracial identity



EDUCATION

  • University of South Carolina – Honors College

  • Bachelor of Arts in Anthropology, Minor in Italian

  • Graduated 2011, Magna Cum Laude


Skills + TOOLS

  • Adobe Suite

  • Social media platform usage & scheduling tools (SocialFlow, Sprinklr, Buffer)

  • Analytics and social tools (Google Analytics, Parse.ly, Newswhip, CrowdTangle, Dataminr, Chartbeart, Facebook, Twitter analytics)

  • CMS production and basic HTML

  • Strong working knowledge of AP Style

  • Copy writing, editing and proofreading

  • Event coordination

  • Intermediate in French and Italian