Resume

Or is it résumé? Sorry, please resume.


  • Write and edit articles about gifting, fashion, beauty, lifestyle, and deals

GLAMOUR

Commerce Editor
November 2023 - Present


SELF

Commerce Editor
July 2020 - November 2023

  • Created and delegated tentpole strategy (Amazon Prime Day, Black Friday), leading to some of the largest traffic drivers within Condé Nast

  • Took ownership of SELF’s 2022 gifting strategy, resulting in +250% YoY revenue growth so far this year

  • Under my lead, we were the largest traffic driver for the 2021 Nordstrom Anniversary Sale in the Condé network, with +83% YoY growth

  • Wrote top revenue-earning, ranking product reviews, SEO content, sales stories, spotlights, gift guides for fitness, fashion, lifestyle, home, wellness, sex toys

  • Assigned and edited weekly commerce stories to freelance and in-house writers


The Daily Beast

Director of Social Media December 2017 - July 2019

  • Hired and directed team of five with 24/7 remote shifts within 40+ newsroom

  • Collaborated with cross-departmental stakeholders to standardize workflows, create best practices, promote products like newsletters, podcasts, and membership

  • Spearheaded Instagram rebrand, resulting in 167% follower growth

  • Pitched and developed custom SEO headline CMS field, leading to 50% better performance of articles

  • Launched Beast membership, Scouted e-commerce vertical, and The Binge, a Facebook group for fans of streaming content with 5K+ active users

  • Reported on race, #MeToo and mental health; wrote quick hits about trending news; edited and appeared on video

  • Ran paid social ad campaigns for Facebook, Twitter, and Instagram

Social Media Editor
June 2016 - November 2017

  • Managed day-to-day social platforms

  • Advised newsroom on best practices

  • Coordinated and led social coverage of breaking news events, the 2016 and 2018 election seasons, and major cultural events

  • Created story packages for exclusives and long-form pieces

  • Worked closely with influencers, partners, and emerging platforms (Apple News, Google News, Flipboard)


Comedy Central

Production Coordinator November 2014 - May 2016

The Nightly Show with Larry Wilmore

  • Oversaw all social platforms for The Nightly Show with Larry Wilmore

  • Liaised between Comedy Central and the show’s executive team

  • Brainstormed and carried out engagement plays

  • Translated jokes into social assets by working with internal departments

  • Coordinated social promotion with big-name guests

Production Assistant April 2013 - October 2014

The Colbert Report
The Daily Show with Jon Stewart 
@midnight

  • Defined Twitter strategy for @TheColbertReport, growing following +400%

  • Ran social and digital for The Daily Show with Jon Stewart’s final episode

  • Coordinated four-month digital finale period of The Colbert Report

  • Served as digital/social copy writer for the @midnight pilot season


Cosmopolitan

Editorial Assistant
2012 - 2013

  • Assistant to editor-in-chief and entertainment director

  • Wrote feature articles and copy, including a cover story

  • Directed nationwide America’s Hottest Bachelors contest

  • Wrote editor in chief's personal social media, edited Editor's Letters, served as press contact


Freelance WRITING

Here’s my portfolio


EDUCATION

  • University of South Carolina – Honors College 2011

  • Bachelor of Arts in Anthropology, Minor in Italian

  • Magna Cum Laude

  • Poynter Institute Leadership Academy for Women in Digital Media (2019): Selected from 450+ applicants to participate in a weeklong, intensive leadership program at the Poynter Institute, along with other female leaders in digital media


Skills + TOOLS

  • Adobe Suite

  • Analytics & social tools (Google Analytics, Parse.ly, Newswhip, CrowdTangle, Dataminr, SocialFlow)

  • SEO

  • Digital production in multiple CMS

  • Copy writing and editing

  • Event coordination

  • Photography