Resume


The Daily Beast

Director of Social Media | December 2017 - Present

Social Media Editor | June 2016 - November 2017

  • Hired and oversee a team of three editors and an intern
  • Amplify the awareness and importance of social media and SEO within the newsroom
  • Creatively sell the site's stories, news updates and reader responses to Facebook, Twitter, Instagram accounts, experimenting with strategy
  • Live-tweet and post during high-pressure events, including breaking news, election and convention coverage, awards shows, etc.
  • Alert newsroom to trending stories and work with reporters and editors to best sell their pieces on different platforms
  • Designed Photoshop templates to standardize all social graphics; one graphic was our highest-shared image on Facebook (82K likes; 71K shares)
  • Took over @thedailybeast Instagram account and changed its strategy, growing it from 60K to 100K+ followers, regularly creating IG Stories, unifying our design, teasing our content, mass events like hurricane coverage, and reporting on the ground at the Women’s March
  • Pitch and write social videos on timely topics
  • Write social hits and personal columns

Comedy Central

Production Coordinator | November 2014 - May 2016

First on-set digital liaison on the website for The Nightly Show with Larry Wilmore

  • Managed all social platforms for the show, singling out buzzworthy moments from episodes, designing memes and creating videos
  • Strategized to grow awareness of new show (on Facebook — 200K followers; Twitter — 80K followers)
  • Reacted socially in real time to major trending topics and show events (Neil deGrasse Tyson video & macro became most shared Facebook posts; gay marriage legalization macro was most shared social post on Comedy Central social accounts)
  • Took over all Comedy Central social accounts to provide behind-the-scenes footage on The Nightly Show premiere day
  • Coordinated promotion with high-profile guests like Bill Nye, Bernie Sanders, Shonda Rimes, Cory Booker
  • Monitored metrics and engagement, driving traffic to ComedyCentral.com video players
  • Additionally, ran social and social-asset creation alone for The Daily Show with Jon Stewart finale night, publishing its very last episode live (top meme — 63K Facebook likes; 23K shares)

Production Assistant | 2013 - 2014

Assistant on the responsive websites for The Colbert Report, The Nightly ShowThe Daily Show, @midnight

  • Sold each show's content (full episodes, clips, graphics, contests, etc.) in the brand's voice to their Facebook and Twitter accounts, and managed “The Colbert Report” Twitter account, growing it from 200K to 1M+ in less than a year
  • Coordinated four-month digital finale period of The Colbert Report, producing special legacy site pages and video mashups, including Under the Deskrunning the Colbert Tumblr GIF account and building BuzzFeed lists
  • Served as first website copy writer and PA for the @midnight pilot season, working demanding overnight shift in order to publish new episodes

Cosmopolitan

Editorial Assistant | March - September 2012

Assisted Editor-in-Chief Kate White until her retirement

    • Two major stories in the September issue, including one with a cover line for a first-person feature 
    • Coordinated year-long nationwide Hottest Bachelors contest—selected and interviewed 52 candidates out of 1K+ nominated, organized photo shoots, media appearances and 350-person party
    • Routinely pitched and wrote stories for print and web 
    • Wrote Editor-in-Chief's personal social media, edited her Editor's Letters, served as her press contact

    September 2012 - March 2013

    Assisted the Entertainment Director

    • Organized cover photo shoots and celebrities in L.A. and New York
    • Planned Miley Cyrus' issue launch party and Cosmo 100 luncheon

    REDBOOK

    Editorial Intern & Writer | 2011

    • Selected to be part of full-time, paid Hearst Internship program 
    • Wrote several items for print and online

    Garnet & Black

    Editor-in-Chief | 2010 – 2011

    The student magazine of the University of South Carolina

    • Redesigned gandbmagazine.com, added a video component
    • Restructured magazine to create unified design and editorial content 
    • Managed a $70,000 budget

    Executive Editor | 2011

    Online Editor | 2009 – 2010


    • Reformatted weekly pitching and posting process for 10 bloggers
    • Contributed articles and blogs about race and identity

    Freelance WRITING


    EDUCATION

    • University of South Carolina – Honors College
    • Bachelor of Arts in Anthropology, Minor in Italian
    • Graduated 2011, Magna Cum Laude

    Skills

    • Social media platform usage & scheduling tools (SocialFlow, Sprinklr, Buffer)
    • Adobe Suite
    • Analytics tools (Omniture, Google Analytics, Facebook/Twitter analytics)
    • CMS production and basic HTML
    • Strong working knowledge of AP Style
    • Copy writing, editing and proofreading
    • Intermediate in French and Italian, basic proficiency in Japanese
    • Event coordination